Our Approach to Campaign Analytics
At doranelqis, we apply rigorous data analysis and transparent methodologies to evaluate advertising effectiveness. Our process blends qualitative review, advanced metrics, and benchmarking against local market trends. We prioritise accuracy and relevance, guiding clients to clear next steps with every report. Results may vary. Contact us to discuss tailored solutions for your campaigns.
Meet Our Analytics Team
Industry experience and professional expertise
Amelia Reid
Lead Analyst
Education
Master of Business Analytics, University of Melbourne
Amelia combines technical skill with business awareness, ensuring all client reports are data-driven and clear.
Experience
Core Skills
Our Methods
Certifications
Liam Patel
Data Scientist
Education
Bachelor of Computer Science, Monash University
Liam’s expertise in modelling and data engineering strengthens our market trend analysis for all advertising reviews.
Experience
Core Skills
Our Methods
Certifications
Olivia Nguyen
Client Advisor
Education
Bachelor of Business Administration, University of Sydney
Olivia helps clients interpret analytics, translating findings into practical recommendations for campaign success.
Experience
Core Skills
Our Methods
Certifications
Daniel Kerr
Reporting Specialist
Education
Diploma of Information Technology, TAFE NSW
Daniel ensures that reporting remains accurate and timely, integrating feedback to produce actionable results.
Experience
Core Skills
Our Methods
Certifications
Our Step-by-Step Process
Your campaigns are reviewed using proven analytic methods, from initial market scoping to detailed performance benchmarking and actionable improvement planning.
Market Scoping and Data Collection
We start by mapping your industry landscape, gathering current ad performance data across digital, print, and traditional channels. Our focus is on accuracy and relevance for your unique market segment.
Competitive Audit
Identify leading competitors and campaign standards for benchmarking.
Comprehensive Data
Ensure all advertising data is current and reflects market conditions.
In-depth Performance Benchmarking
Next, we compare your results using advanced metrics against industry benchmarks. This reveals hidden strengths, gaps, and top-performing advertising channels.
Accurate Comparisons
Reveal where your performance stands in the real market.
Channel Insights
Highlight platforms delivering reliable returns for your spend.
Transparent Reporting and Analysis
We deliver clear reports every month, including trend summaries, actionable recommendations, and a focus on meaningful improvements for decision-makers.
Insightful Reports
Provide findings in an understandable, accessible format.
Action Suggestions
Offer practical ways to enhance your ad strategies.
Consultation and Improvement Planning
Discuss results with our experts to refine strategies, clarify complex findings, and plan next steps based on measurable outcomes. Results may vary from campaign to campaign.
Direct Consultation
Receive explanation and support customised to your goals.
Next Steps Planning
Collaborate on your advertising path forward.
Compare Our Platform’s Capabilities
See why doranelqis leads when it comes to ad performance evaluation and analytics
A side-by-side look at feature depth, support, and objectivity for true campaign clarity.
doranelqis Analytics
We focus on transparent metrics, actionable insights, and unbiased market evaluation every cycle.
Market Metrics Co.
Standard reporting, less custom analytics, and limited cross-channel recommendations.
Custom Insights Provided
Receive tailored advice aligned with unique campaign needs.
Objectivity and Transparency
Benefit from neutral analytics and clear evaluation consistently.
Consultation Availability
Access to experts for clarification and ongoing dialogue.
Reporting Frequency
Regular monthly updates and actionable summaries delivered proactively.